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Flicking through the pages of Heat and Hello, you’ll be greeted with a strange dichotomy of celebrity worship. On one page the editorial team will be singing the praises of a super skinny semi-super star for calorie abstinence, and around five pages later the same poor soul will be derided by the very same celebrity journalists for a fashion faux pas that could never be forgiven. The fickle nature of fashion and beauty has always been the same, but there used to be a longer delay between the conflicting messages that readers were being sent. A week at least!

One of the mainstays of this odd love-you, love-you-not scenario is the curvy versus skinny debate. Week after week we are subject to women in bikini’s, who to all intents and purposes, are skinny compared to the average size of the British population. I have reached a point when quite frankly I am feeling for the celebrities that are held in some sort of suspended animation within the pages of such throwaway publications. However, this angle must be wearing a little thin on the public because recently I have noticed a change in tack, with the new focus being on curvy hair.

Yes, that’s right, the head is where it is all at, and just like any other body part, it is possible to have ugly hair and there are ways and means of making it look better with a bit of help from a cosmetic specialist. Just as it is possible to get implants for boobs and bums, hair replacement treatments are possible for the head, eyebrows, eyelashes and if you so wish beards and moustaches too.

In a recent interview with the ever lovely Katie Price, she was boasting that her locks were full and gorgeous all on their own, although with a little help from a hairdryer wielding stylist thrice weekly, only to add that filling in her eyebrows was one of her essential basic beauty tips. Maybe the young Miss Price should think about eyebrow hair replacement to get the exact shape that she desires, or is that a little silly when you’ve spent half your life plucking the stray little blighters out? In the same interview she made a sly remark about the drop dead gorgeous Cheryl Cole sporting hair pieces to give her deceptively lush locks; surely this is no worse than drawing on your forehead to give the impression some ultra trim hair exists.

Fashion is like that though, and the lengths women will go to to achieve the perfect look is startling. The media has been full of terrible photos from paparazzi catching poor old Britney with badly done extensions, and poor old Posh was ridiculed for a full head of fakery. It must all be jealousy, or we wouldn’t all be wanting it would we! Ultimately my heart goes out to Beyonce; she has such a tight contract with heroes of the hair world Loreal that she is never allowed to be seen with a hair being out of place.

The poor popstrel has since been seen sporting a weave securely attached to her very own head of hair to make sure she is always picture perfect for the paps. Amongst all of this furore you would have thought there would have been room for celebrity hair replacement endorsement. Enough of them are sporting some sort of hirsute enhancement after all. Unfortunately the connotations of hair replacement lie with balding and not necessarily beauty enhancement. I suppose that many moons ago breast implants were only available for those who had undergone a mastectomy and were not for cosmetic improvement. Maybe the days of hair augmentation are just around the corner and the stigma of hair loss will fade just like the stigma of love handles in a bikini.