There are three important considerations that must be satisfied when selecting a designer to create a cover for your ebook, software box, or CD cover: design skill, marketing experience and price.
Obviously, design skill is an important consideration. Samples are the primary way to evaluate a designer’s skills. Look for evidence that the designer has the ability to create quality, professional-looking, effective cover images and knows how to work with fonts, colors and images.
Are the designs effective from a marketing standpoint? Is the designer experienced in Internet marketing? Or is someone knowledgeable about Internet marketing supervising the designs?
Is the designer experienced in designing ebook covers or other images that will be used to sell products on the Internet? Does the designer understand your goal? A cover designer with marketing experience will ask you questions about your goal, audience and web site topic in order to design an effective image.
Check the sample images closely and look for these points that make an ebook cover effective:
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