Bloggeron

Internet marketing is a very fast paced industry. While the gains can be enormous, the very next week they may fall to zero. This is many times due to how advertising on the Internet is constantly evolving. What works one week may turn around and fail miserably the very next week. This is why it is important to have your marketing campaign be diverse.

As a general rule you should not have your marketing budget go over 35% into any one form of marketing. Regardless of how effective one single form may be it is important that as an Internet Marketer you play the field and keep exploring various marketing techniques. A perfect example of this is Google Adwords. Many people fall into the pattern of investing all of their budget into their Adwords campaign. What they fail to understand many other search engines offer the same keyword advertising and it is many times at a much cheaper price. The value of an opt in is exactly the same, regardless of the popularity of the search engine.

Another common trap many marketers fall into is they find one or two safelist/solo-ad sites and use those exclusively. Where this falls apart is that you end up mailing to the same 50000 member group day after day. The first week you may have realized impressive leads but those leads decline both in quantity and quality as that 50000 person list becomes desensitized to your capture page. Spreading your advertising through a number of safelists/solo-ad groups entirely avoids this pitfall and allows the marketer to keep a steady flow of quality opt ins coming in.

This idea of spreading your marketing around also extends to the arena of free marketing. While you are not spending money for this type of advertising you are in fact spending your time, and we all know that time = money. With this in mind a successful marketer needs to spread their time out to various sources of free marketing rather than harp on just one source. A perfect example of this is Myspace. Many marketers use Myspace as a means for free advertising. So many hours are spent requesting friends, building a friend list, or just tweaking your Myspace page. Then one day someone reports your page as a “bad” page and poof Myspace deletes it. They would much rather delete the page than check into it, because checking into the page and its contents requires manpower while summarily deleting it requires nothing. So in the blink of an eye all your efforts can be flushed down the drain. If you had used Myspace, Facebook, Twitter, Blogspot, Squidoo, and the hundreds of other terrific social sites all evenly you would relatively have the same overall contacts between the sites and the loss of myspace would not be that significant.

Overall after reading this article you can clearly see the advantages of not putting your eggs in one basket when it comes to marketing. I personally formed this opinion based on years of experience as an Internet Entrepreneur.