Category Archives: Public Relations

Did You Know The Power of Book Signings?

With authors trying to stay ahead of the pack of nearly 300,000 books being published every year in America, many don’t know the power that book signings can have on the promotion of their book. Read on to find out the intense power of this excellent book promotion tool.

When Should Television Appearances Be Part of Your PR and Marketing Strategy

Do you know how to harness the power of television publicity for your business? Read on to find out how.

Media Relations and Brand Awareness - Helpful Hints

Tips and ideas about how to get started with brand awareness and media relations.

10 Keys to Getting Free Publicity

There is a right way and a wrong way to seek publicity in the media. These steps will lead you to publicity success.

How to Use Media Calendars for Free Publicity

The media use two special calendars, the calendar of events and the editorial calendar, which lists upcoming topics they plans to cover. Learn the secrets of using these calendars to get free publicity.

Environmental Marketing Tips For Small Businesses

A brief article for you cheap business owners, to learn how to get some good publicity.

Your 5 Day Marketing Plan

Unfortunately, since many small business owners don’t consider marketing as a core business activity…it’s often the task that gets set aside when time is crunched. But by taking just a few minutes to plan ahead, your future marketing activities can go much smoother; you’ll be able to complete your marketing activities quickly and easily.

The Increasing Power of Publicity — And How It Can Benefit Your Company

Using the ever-increasing reach of the media to spread your news is an often misunderstood and under-utilized marketing tool.

How A PR Firm Quotes Project Rates

There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that seeks out what they have to offer.

Have You Started Work on Your Fall Book Promotion Yet?

Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how!