As marketing budgets are shrinking, companies are pinching pennies and seeking a more quantifiable return on their PR investment. Learn how choosing a pay for performance pr firm can really build your company profile and give you the most bang from your pr buck.
Do you know that you can be on television promoting your book…without advertising? With the down economy forcing slashes to marketing budgets, read on to learn about the forgotten promotional tools that can cost effectively build your book’s profile.
The future of talk radio is closer than we think. Read the latest predictions in this interview with Michael Harrison, founder of the radio industry bible Talkers.
Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive enough to print by the thousands, so hand them out liberally. It’s a cost-effective way to market yourself and your business.
Companies seeking to become more customer-centric should define the customer experience as a formal end-to-end process in their organization.
History shows that a recession can be the most auspicious time to invest in a brand. Some of the most successful brand campaigns in the past six decades began during economically challenged years. Discover survival techniques for today’s tough economy.
One of the most difficult parts of preparing for a convention is renting and setting up the trade show display for your company. There are dozens of companies offering dozens of different products for rental to display items for the trade show and having the right equipment and advertising can make your trade show experience even more effective.
One of the most difficult parts of preparing for a convention is renting and setting up the trade show display for your company. There are dozens of companies offering dozens of different products for rental to display items for the trade show and having the right equipment and advertising can make your trade show experience even more effective.
In the Internet marketing business world, competition is cut-throat. Businesses come and go, failure is almost expected, and newcomers give up before they really even knew how to get started. What distinguishes those that last in this fickle market? Branding.
You want your brochure to sound and look professional. You can accomplish this without using “stiff phrasing” or a formal tone. To most readers, “professional” is just plain boring. Pick your best customer and pretend you are speaking only to him/her this will help you in creating a fabulous brochure.
