It is very popular to use tough and hard words in business life. Business warriors talk about competition AGAINST other companies, about market wars, price-wars etc.
The marketplace is called battlefield, where people use “strategies and tactics” leading
their troops to victories.
The vocabulary has been loaned directly from the army. Some phrases, like strategy and tactics, suit well into companies, but army has totally different culture. It is ” top down”
lead organization. Modern companies are market-driven, customers have the final word.
Another huge difference is the culture: army is tough and simple( no feelings please ), companies are more emotions-driven, where human relations have the key role.
I don
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